A stronger foundation.
A clearer path to discovery.

Build a site search engines can access.

Technical SEO looks at the foundations behind your pages: how URLs are discovered, how content is delivered, and whether the pages you want visible can be considered for search. A well-written page can still be difficult to find when navigation, redirects, or indexing instructions send conflicting signals.

A Zikap technical project starts with an agreed set of URLs and a clear question. That may be a new website launch, an unexplained drop in visibility, or a collection of pages that do not appear where expected. The scope is tailored to the issue rather than a fixed promise to check every possible feature.

What the review covers

The exact checks depend on access, website size, and the agreed scope. The free HTML checker performs a smaller set of local checks and does not replace a live technical audit.

An example: a page that is hard to discover

Imagine a service page exists, but no other page links to it. A visitor can reach it only by typing its address. A technical review would investigate the page’s role in navigation, whether an appropriate internal link can be added, and whether its indexing instructions match the owner’s intent.

The recommendation would describe the affected URL, the evidence, the proposed change, and how to verify it. Adding a link is a practical improvement to discovery; it is not a promise that the page will be indexed or achieve a particular ranking.

What you receive

• An issue register with affected URLs and a short explanation of why each issue matters.
• Priorities that separate access blockers from cleanup and longer-term work.
• Suggested actions and ownership: content editor, developer, or website administrator.
• A verification checklist for reviewing the agreed fixes.

Implementation and follow-up testing are scoped separately so that the responsibilities and expected output are clear before work begins.

What to prepare

Share the public website address, important page types, recent changes, and the main issue you are trying to solve. For deeper investigation, read-only reports or appropriately limited access to Search Console may help. Never place passwords or private credentials in a project brief.